horse(馬)

This character symbolizes the shape of an animal that was deeply intertwined with the lives of primitive people. In its lines, you can spot a silhouette just like the iconic Ferrari logo—yes, this character means ‘horse.’ This majestic horse is heading right, firmly standing on its legs, with its tail swept down!

heart(心)

Just look closely at the character—you can find a perfect figure of a HEART pulsing right inside it! In ancient times, this design was a literal, realistic sketch of the human heart, with its curved walls and flowing chambers. Because it was believed to be the home of all emotions, this beautiful kanji directly means ‘HEART’ or ‘FEELING’ in Japanese.

honesty(淳)

This kanji flows perfectly from the concept of honesty. Combining ‘PURE WATER’ on the left with a ‘PROTECTED STRUCTURE’ on the right, it visualizes a heart that remains clean and unpolluted. Just as it looks, it directly represents ‘KINDNESS’ and a ‘GENTLE NATURE.

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